Vince Sr. was the son of Italian immigrants. A WWII Navy vet looking for his place in postwar Allentown, Vince started a steak shop in the basement of his father's home at 7th and Union in 1957.
Vince was ambitious, and worked alongside family and friends to make his cheesesteaks a Lehigh Valley staple and a sought-after concession brand across Pennsylvania. Today, we're blessed to be a six-decade, five-generation (and counting) family business rooted in a region we're proud to call home. The Vince's family owns and operates the company to this day and is grateful for our many friends and patrons. We're proud of the tradition you've helped us build across the Valley and beyond, and look forward to serving you as often as you give us the honor of your business.
Shortly after opening his modest kitchen, Vince Sr. began regular lunch deliveries to over 70 factories that once lined the streets of Allentown. Our blend of permanent locations and mobile units started then, perhaps best exemplified by the growth of our concession business in the 1980s and 90s under Vince Jr.'s leadership, all while maintaining the area's only fast-serve double drive-through express, formerly located at 15th and Allen Streets in Allentown.
Vince Jr. took over the family business in the mid-70s and grew the regional base through concession stands and new concepts, including our popular (and currently retired) Chicken Finger concession and our thriving Pennsylvania German brand, Das Wurst Haus, a specialty sausage destination at the annual Kutztown Folk Festival. Your support of that event and your annual visits at the Allentown and Bloomsburg Fairs and other regional events continue to mean the world to us.
In 2008, Vince opened a new location on Mill Creek Road near Trexlertown and was blessed to meet a new clientele alongside many long-time customers with memories of Water Street (the alley off of 7th and Union), Walbert Avenue (home of the former Vince's Drive-In, a popular destination in the 1960s and 70s) and "The Shop" at 15th and Allen. We closed the Mill Creek location in September of 2014 to focus on mobile food, catering, and relocating to new brick-and-mortar venues to best serve longtime friends alongside new Lehigh Valley transplants and visitors coming to enjoy all our region has to offer.
VINCE'S AT LYNNVILLE
The Lynnville Hotel is a historic spot in western Lehigh County, close to the farming communities that still supply Vince's with seasonal local produce. When the opportunity came to open a takeout and dine-in kitchen at "The 'Ville" in early 2016, we developed a new menu combining our classic cheesesteaks with hearty, traditional dinner specials like pasta, strip steak, chicken parmesan and more, and regular favorites like, handmade 100% Certified Angus Burgers, specialty fries, hot wings, and other things you love. We're proud of this new venture alongside old and new friends! Visit Vince's at Lynnville today! Call us at 610-739-2100.
Allentown is going through a very public, prominent rebirth. Our story mirror's the City's: the Water Street location was forced to close during the first wave of redevelopment in the early 70s.
In April 2016, we were thrilled to realize the long-held goal of bring a Lehigh Valley cheesesteak back to downtown Allentown with the opening of our brand-new location at 806 Hamilton!
We look forward to the next phase in our company's history, and in our history with you, our friends and patrons.
Recent Honors and Awards
"A Lehigh Valley Treasure"
Lehigh Valley Magazine
Winner, Best Concessions
2010 Bloomsburg Best of the Area
Winner, Best Cheesesteaks
2011 Best of the Valley
FAQ: What's a "Lehigh Valley Cheesesteak"?
As the Lehigh Valley continues to grow and more and more people recognize the region for its great quality of life and cost of living, we get this question more and more. "What's the difference between a Philly Cheesesteak and a Lehigh Valley or Allentown Cheesesteak?" "Why do sauce, pickles, and hot peppers come as a standard on the LV cheesesteak? Is the meat different? What about the cheese?"
There are many theories about the origins of the Lehigh Valley or Allentown cheesesteak, but all of them include the meshing of strong culinary cultures centered around Italian American immigrant families and their Pennsylvania German neighbors, friends, and, eventually, kin. The red sauce is Italian, that's easy enough, and we support the theory that the pickles are a bit of modest PA German flair.
You won't find frozen wafers, Steak-ums, or other sliced cuts of fried meat in a truly local sandwich. Our meat is chopped and seasoning differs by local brand. The traditional Lehigh Valley cheesesteak uses white American cheese, though many shops offer other choices. We tend to shy away from whiz, whatever that is.
Winner, Best Cheesesteaks
2013 Morning Call Readers' Choice Awards
Winner, Best New Fair Food (Hogwings)
2015 Great Allentown Fair
Winner, Best Bacon Dish
2015 IronPigs Coca-Cola Park Bacon and Brews Bash
Winner, Best Cheesesteaks
2016 Lehigh Valley Happening List
Winner, Best New Fair Food (Southwest Chicken Cheesesteak)
2016 Great Allentown Fair
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